TRANSPARENCY · LAYER 2 OF START
Digital product identity. We turn the EU's Digital Product Passport from a compliance threat into working infrastructure — deciding which products to passport first, what data each one must carry, and how to attach it so the record holds up under audit.
Standards tells you what you're measured against. Transparency is how you prove it.
Under the EU's Ecodesign for Sustainable Products Regulation (ESPR), that proof is the Digital Product Passport — a legal data carrier, not a marketing label. Textiles are among the first product groups ESPR brings into scope, which means apparel brands aren't waiting to find out whether this applies to them. They're working out how fast.
We begin where the difficulty actually sits: the data. A passport is only as honest as the record behind it — and most brands' product data is scattered across spreadsheets, suppliers and paper trails that were never built to be audited. Our field register maps 814 data fields across 36 domains: what the regulation requires today, and where the standard is heading next. You cannot passport what you cannot trace. And you cannot trace what you have never structured.
Transparency is where the claim becomes a record.
814
fields in our DPP field register
30
data domains, raw material to end-of-life
Textiles
among the first product groups in ESPR scope
THE REGISTRY GOES LIVE · 19 JULY 2026
On that date the European Commission switches on the EU Digital Product Passport Registry — the central system, mandated under Article 13 of the ESPR, set up and maintained by the Commission. It holds, at minimum, the unique identifier and data carrier of every regulated product, plus the commodity codes for goods entering free circulation through customs.
What the Registry actually is. It is not a database of your product data — it stores the identifiers and carriers that connect to each passport, with the proprietary product information held under controlled access rather than dumped into one central store. Think of it as the EU's single source of truth for which products carry a passport, and where to find it. It connects to customs through the EU single window, so an import without a valid Registry entry can be flagged at the border, and a public portal lets consumers, recyclers and regulators look a product up and compare what they find.
Why it matters. Until now, a "digital product passport" could be almost anything a vendor decided to call one. From 19 July 2026 there is a register, a customs hook and a public portal — so a passport becomes something that can be checked: by an authority, and by anyone with a phone. The gap between a passport that looks compliant and one that is compliant stops being invisible. And someone is accountable for it.
Read the timeline correctly. The Registry infrastructure is live first. Your category's mandatory requirements arrive on their own delegated-act schedule — textiles in 2027. That gap, between the system going live and your deadline landing, is precisely the window in which the work gets done. The brands that treat July 2026 as the starting gun, not the finish line, are the ones who arrive ready.
The verified record behind every passport — built once, and trusted at scale.
We design the digital product identity a passport runs on — and sequence the work so you start where it counts.
Digital Product Passport strategy. We turn the regulation into a roadmap: what your passports must contain, how they meet ESPR as written rather than approximated, and how they connect to the open standards the market is converging on — so you build once, not twice.
Priority category sequencing. You don't passport everything at once. We identify which categories to passport first — by regulatory deadline, commercial value and data-readiness — so your effort lands where the exposure and the return are greatest.
Product data architecture. A passport is a data problem before it is a design problem. We structure the product data model beneath it — what you capture, from whom, and how it stays accurate over time — so the record satisfies an auditor, not just a customer.
Unique identifiers & data carriers (QR / NFC / RFID). We specify how identity attaches to the physical product, and how that link survives the product's whole life — not just the point of sale.
Passport benchmarking & supplier assurance. One standard to grade, score and triage every supplier passport you receive — at catalogue scale, not one product at a time.
A brand has to get its own product line right. A retailer has to stand behind everything on the shelf — thousands of SKUs, hundreds of suppliers, each producing its own passport, to its own reading of the rules, at its own depth. Two problems land together:
You can't benchmark them. Supplier A's passport and Supplier B's passport are not comparable. One is thorough; the other is a QR code pointing at a marketing page. Without a common yardstick, you have no way to tell which passports survive an audit and which are a liability sitting quietly in your assortment.
You can't check them one at a time. Compliance reviewed product-by-product, by hand, across a live catalogue does not scale. By the time you've manually worked through a season's passports, the season is over — and the ones you didn't reach are the ones that get flagged at the border or on the public portal.
We give retailers one standard to measure every incoming passport against — our 814-field register, mapped to ESPR as written and to the open standards the market is converging on — and a way to score and triage at scale. You see which suppliers are ready, which need chasing, and which products you cannot safely sell. Benchmarking instead of guessing. Assurance instead of hope.
START is a sequence. Standards establishes the rules you're building toward; Transparency is the first thing you build. It comes second because identity is the foundation everything above it stands on — you cannot measure, report or verify what you have not first identified, and you cannot govern what you cannot see. Get the passport's data right and the layers above it follow. Get it wrong and you automate the mistake at scale.
Law. ESPR is a regulation, and the passport is its data-carrier requirement — not a voluntary label.
No. That's what sequencing is for — you start where the deadline, the commercial value and the data readiness line up.
It's a head start, not a passport. Those systems hold data; a passport has to carry it in a form an auditor and an open standard both accept.
It will. We build to the open standards the market is converging on, so you extend the record rather than rebuild it.
GO DEEPER
New to Digital Product Passports — or want the full regulatory picture, from origins and timelines to what a compliant passport must contain? Start with the primer.
NEXT LAYER
Once every product can be identified and traced, you can measure what it truly costs. That's Accountability — impact measurement and MRV.